Privacy Policy

Information we collect

Depending on how you interact with us, we may collect:

• Contact and order information: name, email, phone number, billing and shipping address, order details, and delivery preferences.
• Account information: account identifiers and details you choose to save.
• Payment information: payment method and transaction details. Full card information is generally processed by payment providers and is not stored by Hidden Indigo.
• Communications: product questions, return requests, reviews, survey responses, and messages sent to us.
• Device and usage information: IP address, browser and device type, operating system, pages viewed, referring links, approximate location, and site interactions.
• Marketing preferences: newsletter subscriptions, consent records, and communication choices.

We collect information directly from you, automatically through cookies and similar technologies, and from providers that help us operate the store, process payments, prevent fraud, deliver orders, and understand site performance.

How we use personal information

• process, fulfill, track, and manage orders, returns, and refunds;
• answer questions about products, craftsmanship, shipping, and orders;
• maintain accounts and remember preferences;
• send order and delivery communications;
• send journal stories, new collections, and offers when permitted;
• improve and personalize the website and shopping experience;
• detect fraud, misuse, security incidents, and technical problems; and
• comply with legal obligations and protect our customers, artisans, partners, and business.

Cookies and analytics

We and our service providers may use cookies, pixels, and similar technologies to keep the store working, remember preferences, understand traffic, measure performance, and support relevant marketing. You can manage cookies through your browser and through any cookie controls made available on our website. Blocking some cookies may affect how parts of the site function.

How we share information

We share personal information only as reasonably necessary with:

• commerce and technology providers, including Shoplazza and providers supporting our website;
• payment processors and fraud-prevention providers;
• shipping carriers, warehouses, and fulfillment partners;
• analytics, advertising, email, and customer-support providers;
• professional advisers and authorities where required by law; and
• a successor or potential successor in a business reorganization or sale.

International transfers and retention

Hidden Indigo serves customers across different countries. Information may be processed in China and in other countries where our providers operate. Privacy laws there may differ from those in your country. Where required, we use appropriate safeguards for international transfers.

We retain information only as long as reasonably necessary to fulfill orders, provide support, maintain business and tax records, resolve disputes, prevent fraud, and meet legal requirements. Retention periods vary by information type and obligation.

Data security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure, so absolute security cannot be guaranteed.

Your rights and choices

Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of your information; to restrict or object to certain processing; to withdraw consent; or to opt out of certain sharing or targeted advertising. You may also have a right to appeal a decision about your request.

Email support@hiddenindigo.com with the subject line Privacy Request. We may need to verify your identity. An authorized agent may submit a request where permitted by law.

Marketing communications

You can unsubscribe from marketing emails at any time using the link in the message or by contacting us. You may still receive non-marketing messages about orders, accounts, or customer-service requests.

Children and third-party links

Our website is not directed to children under 16, and we do not knowingly collect their personal information. If you believe a child has shared information with us, please contact us so we can review and, where appropriate, delete it.

Our website may link to social platforms and third-party services. Their privacy practices are governed by their own policies, which we encourage you to review.

Changes to this policy

We may update this policy as our practices, technology, or legal obligations change. The date at the top shows the latest revision. Material changes may also be communicated through the website or by other appropriate means.